Holidays always present the best opportunity to show your clients you appreciate them. Sending small gifts or a simple message will go a long way with a client and make them feel special. This is your chance to show that you have built a relationship with them and not just a business transaction. You can even go the extra step and personalize the gifts. Have a client that has a dog? Send them some cute dog treats or toys! They’ll love that you remembered their unique qualities and interests.
*Some rebating laws vary based on states, so be sure to check your state guidelines on gifting and rebating to clients or prospects.
- Classic Thank You Card
A thank you card is a classic choice for client appreciation! Choose or create a themed card that will impress your clients with your attention to detail. We like to use Canva because they have great templates to work from! You can also visit your local gift shops to browse for the right card. Include a hand-written message to make it personal. Last, always include that you are looking forward to seeing them again. This will help with reengagement if it has been a while since you’ve met and would like to work together again in the future.
- Local Gifts & Goods
Local businesses offer creative gift ideas for everyone and guarantees that your gift will be unique! A local gift shop, antique store or market may offer an exclusive selection of locally made goods or a hometown brewery may have your client’s favorite brew or cider. Either way, if you buy locally, you can stimulate the local economy and give back to your clients by supporting local businesses. Your clients will notice and appreciate that you are investing back into your community.
- Something Sweet
I’d say, “You can’t go wrong with something sweet,” but some dietary restrictions may apply. This is where you can really shine in your knowledge of your client’s interests. You might have noticed that your client always grabs a piece of milk chocolate from the candy bowl up front, so try milk chocolate. However, an assortment of sweets, like chocolates, cookies, or fruits, will guarantee that your client will find something they like. It’s always best to avoid nuts though, just to be safe.
- Donate to Charity on Customer’s Behalf
Helping others by donating has many benefits for yourself and the community, and you should donate whenever you can, but donating to a charity on your client’s behalf can make an impression. For Valentine’s day, donate to a local organization that you know your client supports and let your client know you have donated in their name. For example, if your client loves animals, donate to the local shelter, or sponsor an adoption in their name. This is great way to pay it forward for your clients who have been supporting you and your business.
- Text Messaging
If you and your client are used to texting and this is acceptable form of communication, then a simple text message is a quick and inexpensive way to show your appreciation and make your client feel special. The text message on Valentine’s Day should be short and sweet. Something as simple as “Happy Valentine’s Day! Hope you get all the hugs and kisses you can handle!”.
- Social Media Love
Everyone feels special when they get a personal shout out on Facebook or Instagram. If your client is someone who is active on social media, leave a nice comment on their page, post a cute Valentine’s Day meme or video or tag them in an appreciation post. The post can be a simple as, “Feeling all the love from my clients this year and want to give them a special thanks on Valentines Day!”.